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Digital Marketing

Content Development and Management


“Market Makers360” offers specialized corporate training for organizations seeking to augment your content development and management initiatives.

Through these specialized and customized training we provide organizations a viable, reliable and cost-effective channel to train employees to use, create, publish, store, retrieve, manage and reuse brand and business content according to its rightful purpose and in the prescribed manner across mediums and verticals. Our content development and management training allows your organization to implement uniform content creation, usage and distribution best practices across your organization thus ensuring complete consistency, accuracy, credibility, relevance and highest usability in every piece of brand content that your organization creates and publishes.

Through short-term certificate courses and advanced diplomas, we offer content development and management training in the following areas:

 

When you have finished setting up your course, you are ready to build your course content.

This section provides an outline of the steps involved in developing your course content, with links to more details.

  • Understanding Course Building Blocks
  • Creating New Course Content
  • Making Course Content Visible to Students
  • Revising Content

Once you understand the way edX courses are structured, you can start organizing your content and entering it into Studio.

You create sections, subsections, and units in the course outline.

For graded subsections, you also set the assignment type and due date.

 

Content Development

  • Introduction to SEO Content Writing
  • Understanding CMS and Content Creation Technologies
  • Fundamentals of Information Mapping
  • Advanced Training in Instructional Designing
  • Advanced Training in Technical Writing
  • Business and Marketing Communication
  • Social Media Content Development

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